International Olympic Committee

Client: International Olympic Committee (IOC)

Job Description: For the 2012 Summer Games, the IOS tapped Sparkpr to help promote the new “Athlete’s Hub” social media initiative. Visuals to support the campaign included this infographic showing the evolution of Olympic coverage, and an invitation to the London press conference.

The infographic received featured coverage in Mashable and was named “Infographic of the Week” by b2bsocialmediaguide.com. In addition, it was featured on dozens of sites including PR Week, Mediabistro and dailyinfographic.com.

Date: April-July 2012